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“It is still very early days. The end goal is to enhance the existing products and make them more intelligent and help the customer reduce false alarms and bring their total security experience to the next level. But Inder Reddy, Honeywell Security and Fire, says there are actually two schools of thought on where monitoring may be headed. “Some customers have absolutely said ‘We
want to leverage our expertise so we are going to get out of the monitoring business and focus on customer service. ’ But as software becomes more and more the way to do things, you could make the case that SaaS types of services are much more scalable and you don’t need to be so large to have economies of scale. For the
moment it seems that a lot of active central stations are looking to outsource to wholesale and reapply that cash to grow their RMR business.
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’”That isn’t to say dealers don’t view them as competition, however. For the second consecutive year SDM’s Industry Forecast Study cited DIY security
providers as their greatest competition in the coming year, with 33 percent of respondents choosing DIY companies as their No. 1
competitive threat. National/global security companies followed, at 28 percent of respondents. However, wireless phone providers/broadband providers fell to 7 percent as a perceived threat, down from 11 percent last year. In all cases, it seems dealers and manufacturers alike view competition as untapped opportunity, a philosophy that also factors into the healthy optimism this year. Welsh has similar observations: “We have 5,000 security dealers we work with and they had a great year. We are hearing that the DIY systems are addressing a different segment of the market. They are not necessarily cannibalizing the market. is a legitimate segment that is growing but we haven’t seen it be a significant factor for the small and medium guys. Even with the cable and MSOs that have taken share, I think that perhaps it is more at the big guy level.
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